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Tyler Lee Hess Portfolio

Crumbl Investments

Majority ownership partner in Crumbl Cookies franchise locations across Idaho and Arizona. Real estate-backed franchise growth focused on long-term asset accumulation.

Tyler's Role

Majority Ownership Partner

Tyler holds majority ownership positions in multiple Crumbl Cookies franchise locations spanning Idaho and Arizona markets. This is a capital allocation and real estate play, Tyler is not the daily operator. His role focuses on strategic growth decisions, real estate acquisition for store locations, and portfolio-level financial oversight.

01

Multi-Unit Franchise Ownership

Majority stake in multiple Crumbl locations, structured as a real estate-backed franchise investment across two states.

02

Real Estate Integration

Each location is evaluated through a real estate lens, owning or controlling the property where possible to maximize long-term equity.

03

Capital Allocation Strategy

Deploying capital into a proven, high-demand franchise model with strong unit economics and national brand recognition.

04

Portfolio Expansion

Strategic growth into new markets with disciplined site selection and operational partnerships for each location.

Strategic Fit

Why This Fits the Portfolio

Tyler's approach to franchise ownership mirrors his development philosophy: control the asset, partner with strong operators, and build equity that compounds. It diversifies the portfolio into consumer retail while maintaining the real estate-first strategy.

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